Namak Cola is a growing fashion brand which aims to support Pakistani content made in support of bridging the diaspora to its heritage. Namak Cola's apparel takes inspiration from public domain documents which are sometimes stylized or collaged to make "wearable heritage" in the form of streetwear.
"Namak Cola" translates to "Salty Cola" and is a play on the entity which provides a significant contribution to Pakistan's cultural export in the form of both music and cinema through its songs and the music videos created from them (if you know, you know).
